Media Center
AI Pilots are Easy to Start Making Them Change the Business is Hard
Weston A. Jones and Jacob C. Roxon, authors of Feasible, Not Achieved, are available for interviews, podcasts, articles and executive briefings on why AI stalls — and the nine decisions that finish it.
- Clear ownership
- Measurable outcomes
- Leadership cadence
Quick Access
Everything you need for interviews, content and coverage.
Book Information
Overview, key themes and where to buy
Author Biographies
Short and long bios for media use
Introduction Video
The Jones-Roxon Nine™ in 90 seconds
Interview Topics
Key themes and suggested questions
Media Kit
Headshots, cover, bios and logos (PDF)
Request an Interview
Podcasts, press, articles or events
The Book · Available Now
Feasible, Not Achieved
Why AI Transformation Stalls, and the NINE Decisions That Finish It.
Your board wants a plan. Your employees are already using AI. Your vendors are promising returns nobody can verify. And the pilot that worked hasn’t changed how anything actually runs.
Feasible, Not Achieved explains why that gap persists and introduces the Jones-Roxon Nine™ — nine decisions for turning AI experiments into governed, scalable, measurable business change.
Who the Book Is For
Executives
Decide where AI creates value and who owns the outcome.
AI & Transformation Leaders
Turn scattered initiatives into a managed portfolio.
Technology Leaders
Build a foundation the business can adopt and govern.
Business & Operations Leaders
Redesign the work and prove the value.
The Jones-Roxon Nine™ Series
01 Feasible, Not Achieved
02 Broken Rebuilt Ready
03 Rebuilt Finance
Meet the Authors
Two Perspectives. One Operating System for Turning AI Into Business Results.
Weston A. Jones, MBA, CPA
ENTERPRISE AI TRANSFORMATION AND LEADERSHIP.
Weston has approximately 30 years of experience leading large-scale transformation across IBM, EY, and PwC, including 16 years focused on automation and AI transformation. He founded EY’s global automation and intelligent automation practices and later served as Intelligent Automation Leader for PwC in the U.S.
~30 years
Enterprise transformation and leadership
IBM • EY • PwC
Leadership roles across technology and operations
Automation & AI
Built and led global practices
Jacob C. Roxon, PhD
AI strategy, systems & enterprise deployment.
Jacob has spent 15 years building and deploying AI across research, startups, and industry. He co-founded two AI companies and now leads AI strategy at a global manufacturing enterprise, deploying AI and agentic systems in production. His work bridges deep technical expertise with business transformation and the human side of AI.
15+ years
AI research, development and deployment
Startups to Enterprise
Co-founded two AI companies and now leads AI strategy
Enterprise Deployment
AI and agentic systems in production
The Nine Decisions at a Glance
AI initiatives usually don’t stall because the technology failed. They stall because ownership,
operating decisions, and measures of value were never put in place.
01
Vision & Strategy
Direction
02
Operating Model & Organization
Direction
03
Work Enablement & Process Evolution
Engine
04
Data & Knowledge
Engine
05
Technology & AI Foundation
Engine
06
People, Leadership & Adoption
Enabler and Guardrail
07
Governance, Ethics & Trust
Enabler and Guardrail
08
Delivery & Execution
Lifecycle
09
Value & Continuous Improvement
Lifecycle
These are Operating Problems-Not Technology Problems.
The Jones-Roxon Nine™ organizes the decisions required to move AI from pilot to measurable business results.
Interview Topics
Discussion themes for podcasts, articles, panels and executive briefings.
Why AI Stalls
Technology is rarely the reason. Unclear ownership, unchanged processes and untrusted data usually are.
Ask: “If the pilot worked, why hasn’t anything changed?”
From Pilot to Scale
Why successful pilots often have nowhere to go — and what it takes to change how the business actually runs.
Ask: “What separates AI pilots that scale from the ones that stall?”
The Nine Decisions That Finish It
Inside the Jones-Roxon Nine™: the connected operating decisions behind lasting AI transformation.
Ask: “Which of the nine decisions do leaders most often skip?”
Who Owns AI?
Assigning clear ownership of decisions, budgets and outcomes — instead of every request waiting for the committee.
Ask: “Why does AI ownership break down in large organizations?”
Running AI as a Management System
Operating models, leadership cadence and governance that still work after the plan meets reality.
Ask: “What does an operating system for AI look like in practice?”
Proving the Value
Trusted data and measures that make AI value measurable, defensible and repeatable.
Ask: “Why do AI savings so rarely reach the financial results?”
Media Assets
High-resolution files for editorial and promotional use.
Ways to Work Together
We’re open to a range of opportunities, including:
- Podcast interviews
- Media & press interviews
- Speaking & executive briefings
- Guest articles & commentary
- Webinars & virtual events
- Conference panels
- Partnerships & collaboration
- Bulk book orders
Let’s Talk
Working on a story about AI transformation?
Speaking opportunities, media inquiries, partnerships, or a question about the Nine — send a note and we will come back to you.