The Authors
Two Perspectives. One Operating System for Turning AI Into Business Results
Weston A. Jones and Jacob C. Roxon bring together decades of enterprise transformation leadership and hands-on AI development and deployment experience. Their perspectives are complementary — one grounded in enterprise leadership, operating models, and execution; the other in technical AI, systems, and real-world deployment.
In Feasible, Not Achieved, they combine those perspectives into a practical, end-to-end approach designed to help leaders move AI from potential to measurable business results.
Weston A. Jones, MBA, CPA
ENTERPRISE AI TRANSFORMATION AND LEADERSHIP.
Weston has approximately 30 years of experience leading large-scale transformation across IBM, EY, and PwC, including 16 years focused on automation and AI transformation. He founded EY’s global automation and intelligent automation practices and later served as Intelligent Automation Leader for PwC in the U.S.
~30 years
Enterprise transformation and leadership
IBM • EY • PwC
Leadership roles across technology and operations
Automation & AI
Built and led global practices
Jacob C. Roxon, PhD
AI strategy, systems & enterprise deployment.
Jacob has spent 15 years building and deploying AI across research, startups, and industry. He co-founded two AI companies and now leads AI strategy at a global manufacturing enterprise, deploying AI and agentic systems in production. His work bridges deep technical expertise with business transformation and the human side of AI.
15+ years
AI research, development and deployment
Startups to Enterprise
Co-founded two AI companies and now leads AI strategy
Enterprise Deployment
AI and agentic systems in production